Licence to amaze.

P&B operate as a service for loyalty agencies, providing creative support that can develop concepts that will build strong consumer loyalty for the large-scale retail trade.

What is special about our service, and is in line with the P&B philosophy, is our high level of creativity, which will amaze and engage the target, independently of the use of licences.

We’re never satisfied with just making contact with the consumer; what we want is to hold his attention, by creating simple mechanisms that encourage him to complete a collection, or interact and socialise.

Creativity is our trademark, but the trade must also play its part. In P&B, we have a staff of technicians, who have a detailed knowledge of materials and of production technologies, working beside the creative minds, to provide a complete service, from conception to production, with direct control of the production chain.

Why us?

There is not only one recipe for building consumer loyalty.
But we’ve discovered 5 ingredients that can result in lots of successful concepts by processing, each time, the right mix in accordance with the target and with the type of initiative.

WOW EFFECT 104 TRANSVERSAL APPEAL 105 COLLECTABILITY 106 RECOGNISABILITY 107 PLAYABILITY 108
Loyalty accelerators

We produce a targeted solution, that is tailor-made for every loyalty-building initiative:

SPECIAL PROMOTIONS 82 SELF-LIQUIDATING PROMOTIONS 83
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ACCEPT
According to DPCM 22/03 with the aim of countering and containing the spread of the virus COVID-19, P&B offices will be closed till April, 3rd, unless otherwise notification. We are now on smart working in order to guarantee a professional and quality service, hoping to be back to normality soon.