P&B operate as a service for loyalty agencies, providing creative support that can develop concepts that will build strong consumer loyalty for the large-scale retail trade.
What is special about our service, and is in line with the P&B philosophy, is our high level of creativity, which will amaze and engage the target, independently of the use of licences.
We’re never satisfied with just making contact with the consumer; what we want is to hold his attention, by creating simple mechanisms that encourage him to complete a collection, or interact and socialise.
Creativity is our trademark, but the trade must also play its part. In P&B, we have a staff of technicians, who have a detailed knowledge of materials and of production technologies, working beside the creative minds, to provide a complete service, from conception to production, with direct control of the production chain.
There is not only one recipe for building consumer loyalty.
But we’ve discovered 5 ingredients that can result in lots of successful concepts by processing, each time, the right mix in accordance with the target and with the type of initiative.