For forty years we have turned brand potential into objects and experiences designed to generate value and lasting relationships. Promotional items, private label and collectibles for FMCG, retail, loyalty programmes and publishing — from concept to delivery.
It is not a separate service: it is the way we work on every project. The Genius Lab combines close briefing, data, generative AI and human creativity to turn an idea into an object. From scouting to production, QC and logistics, the process stays under our direct control.
What we do
Promotional items, private label and collectibles for the FMCG, retail and publishing worlds. Distinct areas in client service, united by the same working method.
The approach makes the difference
We design and produce promotional gifts and loyalty programmes for FMCG, retail and international brands. From custom premium selection to campaign mechanics, logistics and reporting — with licences managed in-house and a fully traceable supply chain.
Your brand, our know-how
We develop private label lines and official merchandising for retailers, publishers and licensees. From product concept to packaging, from material selection to production with audited suppliers, ensuring consistent style and quality over time.
The fun is in the match
For over thirty years we have developed flow-packs, gifts and collectibles bundled with leading Italian and European publishing titles. We apply the same logic to collectible items for the loyalty world, working alongside the agencies running large retail loyalty programmes. Series concepts, packaging designed for newsstands and stores, and mechanics that drive interaction and phygital integration.
FMCG, retail, publishing and international licensing. For forty years we have been designing with those who turn their brand into a promise.
Case history
Private Label & MerchandisingOniverse — Calzedonia
Gym and travel bag for the athleisure line, developed from the Calzedonia style office concept in two colourways. Intensive sampling on structure, durability and finishes for a major retail campaign. Design owned by Oniverse.
Publishing & CollectiblesAcqua & Sapone
Christmas collection of 12 FSC® wooden decorations to bring stores to life: fairytale characters to collect, usable as ornaments or place cards, supporting the reforestation project with Treedom.
Publishing & CollectiblesDeAgostini Japan
A line of soft sea animals designed for the Japanese market: new moulds and existing subjects, with careful work on materials, transparencies, colours and finishes. Small prey inside each animal turn every character into an experience of play, discovery and collectability.
Every project goes through quality, ethics and sustainability audits recognised by the leading international licensors.
Tell us your objective, target and timings. We'll come back with a concrete proposal.
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